Paper by William Barton. Viewed on DVD. We live in an age of a corporate America. Blockbuster films no longer seek to make multi-million dollar box-office grosses alone; instead also relying on new media such as video games and action figures and other merchandising revenue to capitalize on a franchise. With the upcoming release of … Continue reading What It Means to “Jar-Jar” It Up: Marketing for the New Star Wars Trilogy